User Experience


Agenda, Attendee List, & Presentation files now available to Autotech Council members in the library.

With advances in ADAS, our increasingly digital lives, streaming content, connected cars, new technologies, and even automobile purchasing and insurance, the way we interact with our cars and our car ownership is in rapid flux. This spells both opportunity and competition for automakers, keen to be quick to deploy the solutions that car owners want the most. Our UX meeting will examine the changes in auto User Experience.


  • Date: 12/6/2019 08:30 AM
  • Location: Alliance Innovation Lab, Santa Clara (Map)

Description

SUMMARY   |   AGENDA   |   ATTENDEES   |   LIBRARY

This month, Autotech Council members open their doors to the public for a discussion on User Experience (UX). Join OEMs, suppliers, startups and VCs to discover innovation and opportunities in User Experience.

While the Autotech Council often discusses the future and autonomous cars, the present reality is one of humans-as-drivers with ADAS. But it would be a mistake to think the conventional car ownership and driving experience is standing still waiting for self-drivng cars and an all-car-sharing world – in fact, there is tremendous innovation occurring right now, shifting the automotive User Experience (UX).

UX is booming in the automotive industry. Because of:

  • advances in ADAS
  • our increasingly digital lives
  • our voice assistants
  • streaming content
  • safety systems
  • connected cars
  • range/fuel management
  • how our cars communicate with others, or V2x
  • new technologies
  • and even automobile purchasing, repairs and insurance

the way we interact with our cars and our car ownership is in rapid flux. This spells both opportunity and competition for automakers, keen to be quick to deploy the solutions that car owners want the most.

UX encompasses the User Interface and HMI, or how the people in the car interact with its systems

  • What information the car gives you, when, and how
  • What information the car takes from you, and how it uses it
  • Personalization and customization
  • Comfort, ergonomics
  • Design, look and feel
  • How you buy the car
  • How the car behaves when you're not in it
  • And, in aggregate, how we feel about our car

Our UX meeting will examine the changes in auto User Experience taking place today, and in the short and medium-terms. We will connect startups and solution vendors with working solutions with carmakers that can use the solutions to improve the owner's UX in the latest models. Join us to learn, see, and try some of the latest technology.