The Autotech Council opens its doors to non-members a few times each year to take a deep dive into a segment of the auto industry that is attracting large amounts of innovation and investment. These ½-day, executive-format agendas highlight a few larger vendors who are leading the segment forward and bring dozens of undiscovered companies to the stage as well. Expect plenty of carmakers, Tier 1 vendors, and entrepreneurs, a few presentations from companies leading the way and a bunch of startup pitches on products you haven't seen yet - all working in Car Compute.
The processing power in cars is moving even faster than Moore's law. That's because, in addition to gains from faster processors, there is also additional need and thus increased per-car spend on computing power. Current high-end cars carry an arsenal of diverse sensors, display screens, human interfaces, ADAS features, Internet, and Infotainment apps, as well as the usual battery of car management functions. Something needs to crunch all that data to make sense of it. Our meeting will look at the needs and uses of car compute power.
But car compute is not the whole story. Much like Google Voice recognition or Siri, the mobile unit is better when it leverages the power of the cloud. In turn, the data gathered from the car can be aggregated and uploaded in order to augment the knowledge stored in the cloud. Thus, the optimal structure is a partnership between car compute and cloud compute â€“ however, the car must be able to function independently when connectivity is (inevitably) disrupted.
So, this duality offers us ample room for discussion and debate for our meeting: